No software. No optimization. No guidance. A driver receives a paper list and figures it out from memory — the same way they did 40 years ago. MONTAR is changing that.
Ford, Toyota, Honda, GM, Nissan, Hyundai — every vehicle sold at a dealership travels the same last mile. Loaded onto a car hauler at a rail yard or port. Driven to its destination.
Car haulers move new OEM vehicles, auction inventory from Manheim and ADESA, dealer-to-dealer trades, and fleet remarketing. Every load type. Every origin. No purpose-built operations software for any of it. Every product in this industry was built for the back office. The driver has been an afterthought since the beginning.
Nine vehicles. Nine bay locations. No slot assignments, no weight check, no route. The driver figures it out alone — every load, every day.
Dispatch software, TMS platforms, ELD systems — every product was built for the carrier owner and fleet manager. The driver moving $500K of vehicles at a time has never had a product built for them. MONTAR is the first.
A car hauler earns per vehicle delivered — not per hour. Every minute lost in the yard is income that never arrives. Revenue per vehicle scales with distance — local runs pay $80–150/unit with multiple runs per day, while long-haul routes pay $300–600+/unit. Bad loads cost money at every scale.
The driver earns per vehicle delivered — not per hour. Every minute lost in the yard is income gone. These three moments happen on nearly every load, at every carrier. None of them have ever had a software solution.
The driver receives a paper load sheet. No guidance on configuration, no weight check, no verification. When something goes wrong, vehicles get unloaded and reloaded. What should take 90 minutes takes half a day.
Bay codes on the load sheet are positions scattered across a facility spanning several city blocks. Some yards have a basic diagram. Most have painted rows on asphalt. None give the driver an optimized pickup route for their specific load.
The load sheet gives an address — not the entrance, the driveway, or how to position an 80-foot rig in a tight street. Experienced drivers know from memory. New drivers guess. Every wrong approach is income off the next run.
A bad configuration. A reload. A replacement vehicle that also doesn't fit. What should be a 2-hour run becomes a 5-hour problem. These moments play out every day, at every carrier, across every rail yard and port in North America. The driver pays for all of it.
MONTAR is a mobile platform that operates in the physical space — at the rail yard, at the port, at the dealer lot. AI in the hands of the driver, turning three moments of lost time into a seamless, optimized experience from first vehicle to final delivery.
MONTAR delivers an optimized load plan — verified against legal weight limits, physical rig constraints, and the driver's own preferences. Configuration conflicts are caught before anyone drives up the ramp. The driver confirms the plan, sees the reasoning, and can adjust with full visibility into the impact of any change.
Bay codes become a live, sequenced pickup route across the yard — rail yard or port, single OEM or multi-brand. MONTAR maps the vehicle locations and guides the driver through the pickup in the exact sequence the load plan requires. No backtracking. No wasted steps. Load and go.
MONTAR knows the dealer — the right entrance, the correct approach angle, and how to position an 80-foot rig without a wrong turn. Arriving without this information risks damage to the vehicle, the rig, or both. MONTAR eliminates that risk with guided delivery intelligence at every drop-off.
Every recommendation includes the reasoning. Drivers have years of experience and real preferences — MONTAR learns them and incorporates them within legal limits. If a driver wants to load differently, MONTAR warns before the first vehicle moves — not after. The driver stays in control. Every decision becomes an informed one.
Load sheets are fragmented across hundreds of carriers — each using their own format. MONTAR ingests all of them. One driver, multiple carriers, one consistent experience.
Less time in the yard means more loads — and more income, directly.
DOT violations and lost loads trace to missing information. MONTAR closes that gap.
From the rail yard to the dealer lot — the driver knows what to expect.
MONTAR learns from every load, every driver, every yard — compounding with every run.
Built by two people who have shipped real products together before — from strategy through architecture through delivery. Domain expertise that can't be Googled. Engineering rigor that Fortune 500 platforms demand.
A product strategist and operator with a history of taking complex, zero-to-one ideas from concept to real-world deployment. He has led product strategy and Design Operations at scale, including at Amazon, and has launched products for Fortune 500 companies — aligning UX, engineering, and business to ship high-impact platforms.
A military veteran, he brings discipline, resilience, and a bias for execution. As a former car hauler who still holds a CDL, he understands firsthand the inefficiencies, constraints, and fragmented workflows in automotive transport. This rare combination of product leadership and lived industry experience positions him to build a category-defining platform grounded in reality, not theory.
A product-focused engineer and builder with a track record of rapidly delivering scalable, production-ready applications. He has led the development of complex digital platforms for global brands including Kia — translating business needs into high-performing, user-centered systems.
Known for speed, deep systems thinking, and pragmatic execution, he consistently ships solutions that balance technical rigor with real-world usability. His ability to move from concept to deployed product quickly, while maintaining architectural integrity, makes him a force multiplier in early-stage environments building ambitious, category-defining platforms.
The CEO drove the rig and still holds a CDL. Verified the problem firsthand before writing a line of spec.
Amazon-scale product strategy and Design Operations — aligned UX, engineering, and business from day one.
Production-grade engineering for global brands including Kia. Systems that work under real conditions.
They have built and shipped together before. They know how to move from insight to deployed product fast.
A fleet of 7 trucks operating in Southern California. Shadow mode first — MONTAR runs alongside real driver decisions, the algorithm sharpens. Then live: MONTAR becomes the primary tool. This phase proves the product works before we scale.
A fleet of 100 trucks committed for rollout after Phase 1 validates the core product. The relationship exists — this is not a prospective conversation. Load volume and vehicle diversity across both rail yards and ports will sharpen the platform across every major origin environment on the West Coast.
Every car hauler driver in North America goes to work without a purpose-built tool. MONTAR starts with the most painful problem and expands through every node in the finished vehicle journey.
"The operating system for every driver who moves a vehicle before it reaches a consumer."
Ford, Toyota, Honda, GM — 15.9 million vehicles a year. Touched by a driver who has never had a product built for them. MONTAR is the first. AI in the physical space, working alongside the driver, at every rail yard and port in North America.
Central Dispatch books the load. MONTAR operates after — in the execution layer that has no incumbent.
Samsara and Motive serve freight. Neither has domain intelligence for car hauler operations.
If you're a carrier, a fleet operator, or an investor who sees the opportunity — we want to hear from you. MONTAR is early and moving fast.
hello@montarapp.com